I’ve worn a lot of hats over my career: strategist, founder, CMO, revenue leader, operating partner and board director. Different titles, one common thread: helping people, teams, and companies grow in a way they can be proud of.

For nearly two decades, I’ve worked across strategy, operations, product marketing, sales and executive go-to-market roles, from Silicon Valley startups to multinational companies in the US, UK, Europe and Asia-Pacific. It’s been a journey full of challenges, wins and some epic brainstorming sessions, where I’ve encouraged people to push boundaries respectfully and build something lasting.

Along the way, I’ve learned that most growth plans don’t fail due to a lack of ambition. They fail in the gaps between the strategy, the story, and the way the business actually runs.

That’s where I come in. I work with leadership teams whose growth ambitions have outgrown how they’re positioned and how they operate. I bring positioning, go-to-market and operating model design together, step in as an embedded executive or advisor, and stay to deliver until you’re ready to hire your permanent team.

When I’m not with clients, you’ll find me at our family vineyard, Heron’s Flight, filling in behind the bar from time to time or cooking up a feast to share with friends and family.

Let’s connect!